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Make Reading a Delight

Fall 2019

Advertising campaign that addressed the topic of how to get millennials to read more.

TOOLS: Adobe Photoshop

CHALLENGE: Design an advertisement campaign that persuades millennials in making time to read, in addition to their regular activites.

RESULT: Designs convey how reading can be a "delightful," and enjoyable activity, just as eating your favorite dessert.

PROCESS: OIIC (objective, issue, insight, challenges) - Ad Campaign Inspiration - Sketches - Mockups - Feedback - Final Mockups - Final Design