Advertising campaign that addressed the topic of how to get millennials to read more.
TOOLS: Adobe Photoshop
CHALLENGE: Design an advertisement campaign that persuades millennials in making time to read, in addition to their regular activites.
RESULT: Designs convey how reading can be a "delightful," and enjoyable activity, just as eating your favorite dessert.
PROCESS: OIIC (objective, issue, insight, challenges) - Ad Campaign Inspiration - Sketches - Mockups - Feedback - Final Mockups - Final Design